An AI Bible study app · B2C · Bickster app
Title the App Store page with plain search terms and put the brand last
Workedaso
What they did
Title with literal, popular high-intent terms; brand name last (if at all); subtitle written to convert, not keyword-stuffed; ignore search volume at launch; simple icon from competitive analysis (test only to avoid a bad one); screenshots 'screenshot, message' with the hero showing what users want, updated with messaging learned from ads; extra custom product pages. Example: 'Bible Companion Chat', 'read scriptures, understand it'.
“Don't get fancy. Don't try to come up with a cool brand name and all that crap.”
“if you have to do a brand put it last in your title right um your subtitle should convert don't worry about keyword stuffing”
“We don't care about volume. We care about conversions”
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More from this episode
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- Fitbit to Apple Health Sync: Run Google and Bing search ads and feed sales back to them every nightTwo of the three main paid channels; Bing small but profitable
- Bickster: Test a one-screen landing page against sending search clicks straight to the App StoreDepends on the app; no general rule
- Test lifetime prices from $4.99 up to $49.99 at fixed ad spend to find the ceiling$29.99 beat $49.99 on day-one revenue; a later $39.99 now beats $29.99
- Bickster: Build quick AI-coded versions of several app ideas; keep the one that sells
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- Bickster: Set Meta ads to find buyers, not installs, and test videos at ~$500/dayInstall-to-purchase rose from ~6% to ~18-20%
- Test app icons first, including wildly different versionsGuest says icons move conversion most; no numbers
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- Bickster: Use Adapty to change prices and paywalls without an app update
- Chatster: Show one offer on the paywall with a 'view all plans' link
- Bickster: Lay out paywall plans side by side instead of stacked~2 points higher conversion (guest unsure of the exact number)
- Bickster: Skip paid attribution tools; use Meta's own numbers, in-house tracking and Mixpanel
- Put a hard paywall with one lifetime price on an app ranking in search
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