card terminal provider

How Adyen grows

1 tactic from 1 interview.

About Adyen

What it is: Payments partner providing card terminals; PBN earns a take rate

As described in the interviews, not independently verified.

Adyen's tactic

Practice by Numbers · B2B · software for dental practices

Call existing customers to switch their card payments to you for a cut

~$190M processed of ~$2B possible; profitable but switching is hard

Launched payments in 2025 via Adyen and Stripe card terminals, earning a take rate. Pitch to existing customers: card on file, PCI compliance, payment plans. Motion is outbound calls to installed offices that are on autopilot with bank/Costco processors; hiring people to drive it. Hardest part is SMB change management.

Mixedupsell-expansionpayments-checkout

Top Founders with Nathan Latka · 2026-08-11

Topics

Web-to-app funnels and web checkout1 Upsells and expansion revenue1

Interviews

How He Bootstrapped Dental Software to $16m · Top Founders with Nathan Latka · 2026-08-11