GTM Sauce

B2C · mobile bird-slinging game

How Angry Birds grows

1 tactic from 1 interview.

About Angry Birds

What it is
Rovio's mobile game; Apple published its screenshot A/B test

As described in the interviews, not independently verified.

Angry Birds's tactic

Angry Birds · B2C · mobile bird-slinging game

Test holiday-themed screenshots against your standard ones
Standard screenshots beat the seasonal ones; small difference

Angry Birds A/B tested a seasonal screenshot set against its standard screenshots (case covered by Apple).

Failedasoexperimentation
App Masters · 2026-09-29

Topics

App Store optimization (ASO)1A/B testing for apps1

Interviews