B2C · mobile app studio

How Apalon grows

1 tactic from 1 interview.

About Apalon

What it is: Early mobile app developer acquired by IAC during the paid-download era; moved to subscriptions and became the base of Mosaic

As described in the interviews, not independently verified.

Apalon · B2C · mobile app studio

Phenomenal growth after the switch (no numbers)

Apalon, acquired by IAC during the paid-download era, moved its apps to in-app subscriptions early, then used that know-how to build a portfolio.

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Sub Club by RevenueCat · 2024-12-11