Apalon · B2C · mobile app studio
Switch apps from one-time paid downloads to in-app subscriptions
Phenomenal growth after the switch (no numbers)
Workedpricingpaywall
What they did
Apalon, acquired by IAC during the paid-download era, moved its apps to in-app subscriptions early, then used that know-how to build a portfolio.
What happened
'We saw phenomenal growth and a ton of opportunity on the other side of that.'
In their words
Sub Club by RevenueCat · Why Most Apps Hit a Revenue Ceiling (and How to Plan for It) — Patrick Falzon, The App Shop“And so, Apalon, we owned it when it went through that transition from paid downloads to subscriptions, and we saw phenomenal growth and a ton of opportunity on the other side of that.”
Related topics
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