B2B · App Store screenshot maker

How AppScreens grows

2 tactics and 3 figures from 1 interview.

appscreens.com

About AppScreens

What it is: Web tool to design, localize and auto-upload App Store and Google Play screenshots, including PPO and CPP variants
Who it's for: App developers, especially indie devs without a designer, and ASO specialists
Business model: subscription
Pricing: $15/month (host)
Launched: around COVID (c. 2020)
Team: Same founders as CookBook

As described in the interviews, not independently verified.

AppScreens's 2 tactics

AppScreens · B2B · App Store screenshot maker

Make App Store screenshots with an AI image generator

Didn't work: it often changed the app's UI and can't be edited or localized

The founders tried having AI generate finished screenshot images.

Failedaso

App Masters · 2026-07-25

AppScreens · B2B · App Store screenshot maker

Price the screenshot tool low (~$15 a month) for indie developers

150K+ people have used the tool; price's effect not measured

AppScreens is positioned for developers who aren't designers and can't afford one; priced to be affordable for indie devs starting out (host: $15/month).

Unknownpricingpositioning-niche

App Masters · 2026-07-25

AppScreens by the numbers

Metric	Value	Context	Said in
users	150K users approximate	App professionals who have used AppScreens	App Masters 2026-07-25 8:06
count	12M screenshots approximate	Screenshots exported or uploaded to the stores (not just created)	App Masters 2026-07-25 8:06
price	USD 15/month approximate	AppScreens subscription price, as stated by the host	App Masters 2026-07-25 26:45

Topics

App Store optimization (ASO)1 Picking a niche and positioning an app1 Pricing a subscription app1

Interviews

Why App Store Screenshots Matter for ASO · App Masters · 2026-07-25