B2B · mobile attribution tool

How AppsFlyer grows

1 tactic and 1 figures from 1 interview.

AppsFlyer's tactic

Sago Mini · B2C · preschool app studio

Choose partners willing to build custom tools for your rules

Partner built a compliant custom SDK in about 3 weeks with ~20 people

When iOS 14 landed, AppsFlyer's standard SDK didn't pass Apple's kids-category rules. AppsFlyer put about 20 people on it for roughly three weeks and built Sago Mini a custom SDK, later rolled out to the kids app industry. Advice: be skeptical of partners' data collection, and choose ones willing to invest in your specific constraints.

Workedpartnershipsanalytics-attribution

Sub Club by RevenueCat · 2023-01-25

AppsFlyer by the numbers

Metric	Value	Context	Said in
team size	20 people approximate	AppsFlyer staff who spent ~3 weeks building a custom kids-compliant SDK for Sago Mini after iOS 14	Sub Club by RevenueCat 2023-01-25 17:38

Topics

Partnerships and co-marketing1 Attribution and ad signal engineering1

Interviews

How to Build a Great Kids App with Minimal Data — Brennan Clark, Sago Mini · Sub Club by RevenueCat · 2023-01-25