design and architecture magazine

How Architectural Digest grows

1 tactic and 3 figures from 1 interview.

About Architectural Digest

Pricing: Consumer subscription plus a business membership upsold after purchase

As described in the interviews, not independently verified.

Architectural Digest's tactic

Architectural Digest · design and architecture magazine

Right after someone subscribes, offer the business membership in a pop-up

~5% take it, adding $100-200 LTV each at zero extra acquisition cost

Immediately after a consumer buys an Architectural Digest subscription (when it's unknown whether they're aspirational or in the trade), show one pop-up offering the business membership. Same pattern used to upsell another title, a premium product, sell the slot to a partner, or ask for an action, since the customer is most engaged at purchase.

Workedupsell-expansion

Sub Club by RevenueCat · 2025-10-29

Architectural Digest by the numbers

Metric	Value	Context	Said in
conversion rate	5% approximate	New subscribers -> business membership, offered in a pop-up right after purchase	Sub Club by RevenueCat 2025-10-29
ltv	USD 100–200per upsold customer approximate	Incremental LTV from the post-purchase business membership pop-up	Sub Club by RevenueCat 2025-10-29
cac	USD 0	Incremental CAC of the post-purchase upsell	Sub Club by RevenueCat 2025-10-29

Topics

Upsells and expansion revenue1

Interviews

How Condé Nast Experiments, Bundles, and Wins — Michael Ribero, Condé Nast · Sub Club by RevenueCat · 2025-10-29