Architectural Digest · design and architecture magazine
Right after someone subscribes, offer the business membership in a pop-up
~5% take it, adding $100-200 LTV each at zero extra acquisition cost
Workedupsell-expansion
What they did
Immediately after a consumer buys an Architectural Digest subscription (when it's unknown whether they're aspirational or in the trade), show one pop-up offering the business membership. Same pattern used to upsell another title, a premium product, sell the slot to a partner, or ask for an action, since the customer is most engaged at purchase.
What happened
About 5% conversion, $100-200 in added LTV per conversion, zero incremental CAC.
In their words
Sub Club by RevenueCat · How Condé Nast Experiments, Bundles, and Wins — Michael Ribero, Condé Nast“So we will offer the business membership after purchase, and we get pretty decent conversion rates in that five-ish percent and all of a sudden I have zero incremental customer acquisition costs and now I'm driving something like $100 to $200 in lifetime value from just one pop-up.”
“That point of purchase is probably the most engaged your customer's ever going to be.”
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