Condé Nast · magazine publisher
Bring readers together in person and use the app to connect event to event
Guest describes a positive cycle; no numbers
Workedeventscommunityretention
What they did
Use the brands' platform to host in-person community events, then keep people engaged in the app between events so they're ready for the next one.
What happened
Guest describes it as a positive cycle and a way to differentiate.
In their words
Sub Club by RevenueCat · How Condé Nast Experiments, Bundles, and Wins — Michael Ribero, Condé Nast“And it's really like being in the app, doing those sorts of things, spending time with us so you're ready for that next event. That's been a way we've able to see this as a positive cycle.”
Related topics
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