GTM Sauce

magazine publisher

How Condé Nast grows

2 tactics from 1 interview.

About Condé Nast

What it is
Publisher of Vogue, GQ, The New Yorker, Wired, Architectural Digest, Pitchfork and others, with subscriptions, apps, memberships and IRL events.
Business model
Subscriptions, memberships, events, advertising

As described in the interviews, not independently verified.

Condé Nast's 2 tactics

Condé Nast · magazine publisher

Launch new premium tiers for fans willing to pay more
Adoption stuck at 1-2%; now default no unless a bigger cohort is proven

Previously launched new products and premium tiers to capture higher willingness to pay. Now the default answer to editors' premium ideas is no unless they prove a cohort bigger than 1-2%; instead invest in core subscription value, retention and pricing, or IRL and merch.

Failedpricingupsell-expansion
Sub Club by RevenueCat · 2025-10-29

Condé Nast · magazine publisher

Bring readers together in person and use the app to connect event to event
Guest describes a positive cycle; no numbers

Use the brands' platform to host in-person community events, then keep people engaged in the app between events so they're ready for the next one.

Workedeventscommunity
Sub Club by RevenueCat · 2025-10-29

Topics

Community-led growth1Upsells and expansion revenue1App retention and churn1Pricing a subscription app1

Interviews