Wired · B2C · tech magazine
Make editor Q&A sessions subscriber-only and add them to the subscription
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What they did
In the Wired subscription relaunch, editor AMAs that were already happening (not charged for) became subscription-only and part of the offer. Guest frames it as internal bundling: low-lift assets you already have.
In their words
Sub Club by RevenueCat · How Condé Nast Experiments, Bundles, and Wins — Michael Ribero, Condé Nast“And now all of a sudden we said, "Hey, this is now part of the subscription. We're only going to make it subscription only."”
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