The Washington Post · B2C · national newspaper
Pair the news subscription with coffee: cafe access and branded coffee beans
Guest cites press and business results; no numbers
Workedpartnershipspricing
What they did
Built partnerships around the occasion 'coffee and newspaper': Washington Post access in certain cafes and Washington Post-branded coffee beans included with a subscription.
What happened
Guest says partnerships that work bring press and 'definitely business results'.
In their words
Sub Club by RevenueCat · How Condé Nast Experiments, Bundles, and Wins — Michael Ribero, Condé Nast“Coffee and newspaper go together really well. And so we hammered that a whole in a bunch of different ways. You can have access in certain cafes or get a Washington Post-branded coffee bean with your subscription, so that made sense.”
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