Vogue · B2C · fashion magazine
Let the editor-in-chief pick which content goes behind the new app paywall
Guest says her gut was right; no numbers
Workedpaywall
What they did
When relaunching the Vogue app and paywalling content that was free before, the team debated approaches (including using AI to decide), then went with Anna Wintour's call on the most important content to charge for.
What happened
Guest says Anna Wintour's gut was right.
In their words
Sub Club by RevenueCat · How Condé Nast Experiments, Bundles, and Wins — Michael Ribero, Condé Nast“I think it helps that it's Anna Wintour and she's going to have a very strong opinion too, but her gut was right. It was like, here's the most important stuff and this is the stuff we should make people pay for.”
Related topics
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