How Vogue grows

When relaunching the Vogue app and paywalling content that was free before, the team debated approaches (including using AI to decide), then went with Anna Wintour's call on the most important content to charge for.

Vogue monetizes across the demand curve via membership and community rather than app tiers: very high-priced, select, white-glove IRL products at the top down to freemium in the app.