GTM Sauce

B2C · British broadcaster

How BBC grows

1 tactic from 1 interview.

About BBC

What it is
Broadcaster whose app team (Ian) used Appfigures' Competitors Keywords report

As described in the interviews, not independently verified.

BBC's tactic

BBC · B2C · British broadcaster

Check which words competitors rank for and use the phrasings you missed
Saw results right away, per the guest; no numbers

Ian from the BBC's app team used Appfigures' Competitors Keywords report to find a different way to say a keyword that weaker competitor apps were using. Because the BBC app was much stronger than those apps, adopting the phrasing ranked it quickly.

Workedaso
Sub Club by RevenueCat · 2023-04-19

Topics

App Store optimization (ASO)1

Interviews