BBC · B2C · British broadcaster
Check which words competitors rank for and use the phrasings you missed
Saw results right away, per the guest; no numbers
Workedaso
What they did
Ian from the BBC's app team used Appfigures' Competitors Keywords report to find a different way to say a keyword that weaker competitor apps were using. Because the BBC app was much stronger than those apps, adopting the phrasing ranked it quickly.
What happened
Immediate results after adding the alternative phrasing.
In their words
Sub Club by RevenueCat · Maximizing Organic Growth with App Store Optimization — Ariel Michaeli, Appfigures“I spoke to Ian from the BBC on one of my AF Chats who said he uses that report to find a different idea for a different way to say a word that because his app was just so much stronger than all the other apps using it, but he just didn't think about it, once he started using it, he immediately saw results”
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