Dropbox · cloud file storage
Put 'photo backup' words before a famous brand name in the app title
Undone after a few weeks; guest thinks that was a mistake. No numbers
Unknownaso
What they did
Dropbox changed its App Store name to lead with photo keywords (something like 'Photo Backup by Dropbox'), keeping the brand in the title since brand searches still find it. John Gruber criticized it; the guest argued it helps non-technical users searching for photo storage. Dropbox reverted a few weeks later.
What happened
Reverted after a few weeks.
- Effort
- A few weeks
In their words
Sub Club by RevenueCat · Maximizing Organic Growth with App Store Optimization — Ariel Michaeli, Appfigures“I believe it was Dropbox, was using App Store optimization and was saying something about photos in their name”
“Exactly, and it made perfect sense to me. I think it was totally the right move, and I think they undid it a few weeks later, and I thought that was a mistake.”
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