GTM Sauce

cloud file storage

How Dropbox grows

1 tactic from 1 interview.

About Dropbox

What it is
Cloud storage app that briefly put photo-related keywords in its App Store name

As described in the interviews, not independently verified.

Dropbox's tactic

Dropbox · cloud file storage

Put 'photo backup' words before a famous brand name in the app title
Undone after a few weeks; guest thinks that was a mistake. No numbers

Dropbox changed its App Store name to lead with photo keywords (something like 'Photo Backup by Dropbox'), keeping the brand in the title since brand searches still find it. John Gruber criticized it; the guest argued it helps non-technical users searching for photo storage. Dropbox reverted a few weeks later.

Unknownaso
Sub Club by RevenueCat · 2023-04-19

Topics

App Store optimization (ASO)1

Interviews