B2C · meditation app

How Brightmind grows

1 tactic and 2 figures from 1 interview.

About Brightmind

Team: Founder Toby

As described in the interviews, not independently verified.

Brightmind's tactic

Brightmind · B2C · meditation app

Sell coaching, 4-hour online events and week-long retreats to app subscribers

Revenue up 50%

Meditation app in a crowded category added online intensives, one-on-one coaching, monthly four-hour meditation events and week-long retreats, sold to its thousands of subscribers and tens of thousands of engaged email subscribers.

Workedupsell-expansionevents

Sub Club by RevenueCat · 2025-10-29

Brightmind by the numbers

Metric	Value	Context	Said in
revenue	+50% approximate	Revenue increase after adding intensives, coaching, events and retreats	Sub Club by RevenueCat 2025-10-29
paying users	thousands approximate	Plus tens of thousands on an engaged email list	Sub Club by RevenueCat 2025-10-29

Topics

Upsells and expansion revenue1

Interviews

How Condé Nast Experiments, Bundles, and Wins — Michael Ribero, Condé Nast · Sub Club by RevenueCat · 2025-10-29