B2C · Instagram stories design app

How Canva Stories grows

1 tactic from 1 interview.

About Canva Stories

What it is: Spin-out app from Canva focused on Instagram stories, later folded back into the core app
Launched: 2019-2020
Outcome: Won Apple awards but never cracked acquisition or retention; folded back into Canva

As described in the interviews, not independently verified.

Canva · online design tool

Won Apple awards but failed on acquisition and retention; folded back in

Canva spun out Canva Stories, a separate app focused on Instagram stories (2019-2020). Users wanted Canva itself and saw the spin-out as a subset.

Failedportfolio

Sub Club by RevenueCat · 2026-02-04