Canva · online design tool
Spin out a separate app for one use case of the main product
Won Apple awards but failed on acquisition and retention; folded back in
Failedportfolio
What they did
Canva spun out Canva Stories, a separate app focused on Instagram stories (2019-2020). Users wanted Canva itself and saw the spin-out as a subset.
What happened
Never cracked acquisition, retention or brand awareness; brought back into the core app
- Stage
- growth
“It won Apple Awards. It was beautifully designed, very, very unique use case, which was very prevalent at the time, 2019, 2020, but it just could never crack those acquisition problems. It could never crack the retention, it could never crack brand awareness.”
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