RevenueCat · B2B · in-app subscription software
Launch a mobile app with a home screen people want to screenshot
About 100x more sightings on X overnight; mobile usage near dashboard usage
Workedproduct-virality
What they did
RevenueCat's in-app share-a-chart features were almost never used. Building a mobile app with an aesthetic, easy-to-screenshot home screen made customers post their numbers on X. Not designed as a sharing feature.
What happened
Jacob saw the product on X about 100x more often overnight; mobile app used almost as much as the dashboard daily
- Stage
- growth
“The biggest shareable feature we ever built was just building a mobile app because then people could easily screenshot.”
“And 100 X, the number of times I saw our product on X overnight.”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
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