RevenueCat · B2B · in-app subscription infrastructure
Drop cost limits on AI features and let venture money cover inference
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What they did
RevenueCat was starting to build cost-control measures for its AI features (running on Anthropic's Opus); Jacob killed that work and chose to let usage run, betting inference prices will fall and using venture capital to absorb the cost meanwhile. Reference cost: one LLM call per app per day would be tens of thousands of dollars a month.
In their words
Sub Club by RevenueCat · The Bootstrapper's Path to $10M ARR – Andrew Maguire, Volo Ventures“I explicitly killed us. We were starting to build some cost control measures”
“that's what the venture capital is for, right? It's like, let's just let it rip.”
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