RevenueCat · B2B · in-app subscription software
Check 5-10 key numbers every morning, with 30- and 90-day averages
30-day above 90-day means healthy; no outcome reported
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What they did
A daily founder update email lists the 5-10 most important metrics (for apps: total paywall impressions). Each metric is charted as the daily value plus 30-day and 90-day rolling averages: 30-day above 90-day = trending up; daily values catch one-off spikes. No dedicated data analyst needed.
In their words
Sub Club by RevenueCat · Bootstrapping a Subscription App to 5M MAU and 2X+ Revenue Growth — Bruno Virlet, Genius Scan“just have like somewhere where you can see your five or 10 most important things, and look at them every single day. I get an email, first thing I do every morning”
“I always chart the like daily value, and then the 30-day rolling average, and the 90-day rolling average. And like, basically like if I want to know if a metric is healthy and increasing, if the 30-day is above the 90-day, like we're good.”
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