ElevenLabs app · B2C · AI voice creation app
Test new ads without needing week-one payback, reviewing each channel weekly
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What they did
Run paid UA on Meta, TikTok, Apple Search Ads, Google Play and Google Ads, reviewing results incrementally each week or month per channel rather than paid in aggregate. Because brand launches build awareness, they don't have to optimize for day-0/6/8 conversion or week-one payback and instead test into the right payback or LTV:CAC while testing new creatives.
- Stage
- growth
“So we're operating across Meta, TikTok, Apple Search ads, Google Play, Google Ads, and really taking a fine-tuned approach to be able to looking at the results and the data in an incremental way each week or each month.”
“it gives us a little bit more flexibility on paid to be able to test new creatives or to really not have to nail that week one payback, but to really allow ourselves a bit more flexibility in order to determine and test into the right payback or LTV to CAC.”
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