ElevenLabs · AI voice lab
Write the launch Twitter thread first, then turn it into a video
Unknownpr-launchorganic-socialorganic-short-video
What they did
Launch doc: write the core value promise and secondary value promises tightly, then draft an X/Twitter thread (headline, hook, each sub-tweet leading to the next). Then turn the thread into video, from in-house motion graphics to on-camera content. Head of growth and creative team give feedback on the thread and script. Spend 1-2 weeks refining the story before launch. A feature that can't make a good thread is a red flag.
- Stage
- growth
“But then the first thing you're going to do is turn that into a Twitter thread and we're going to think about what is the main headline? What's the interesting hook to get you to the second thing that gets you to the next sub-Tweet and the next sub-Tweet?”
“And then the next activity is, well, then how do you turn that into a video and how do you express that through video?”
Related topics
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