ElevenLabs · AI voice and audio tools
Drop the translation agency; have an LLM translate app text on every code change
Much cheaper and faster than the agency and paid tool it replaced
Workedlocalization
What they did
Previously paid an expensive localization SaaS plus an agency. Team kept finding ChatGPT phrasing better, so they ripped out that infrastructure and built their own GitHub Action plus a thin library that extracts/wraps all strings. Every PR sends new strings to an LLM with a per-language localization-guide prompt. Localized apps then enable localized ads.
What happened
Able to localize 'way cheaper and much faster'; called a really big unlock.
- Stage
- scale
In their words
Sub Club by RevenueCat · How ElevenLabs Turns Feature Launches Into a Growth Engine – Luke Harries“we initially went down the route of you pay an expensive SaaS app for localization, you pay for an agency to then who have people to localize it.”
“We built our own GitHub action and there's a thin library which just extracts the strings or wraps all the strings. And then each time we make a PR to our repo, it just sends it with a prompt per language about the localization guide, and that means we're able to localize way cheaper and much faster.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from ElevenLabs
All 16 ElevenLabs tactics- Launch about once a month to earn press, then buy the brand searches it createsBelieved to lower CPA/CPI and compound across launches; never measured
- Build separate apps for separate uses, each with its own brandWorked twice so far, per the speaker
- Run the company as 10-12 small teams that each own design, build and growthSpeakers credit it for shipping speed; no numbers
- Write the launch Twitter thread first, then turn it into a video
- Hire a creator on staff to film short videos for launches
- Hire engineers who build side projects, judged by their public GitHub
More from this episode
- ElevenLabs: Turn every feature launch into a video, thread, landing page and fresh adsCalled the heartbeat of growth; no numbers given
- ElevenLabs: Feed your best and worst ad copy into a custom GPT that writes new adsNewly built; guest calls it really cool, no results yet
- ElevenLabs: Test ad formats with agencies, then hire motion designers to make variants in-houseMotion-design ads are the bulk of ads and work really well; no numbers
- ElevenLabs: Hire an in-house creator to make YouTube videos teaching the productChosen over AI avatars for quality; no results given
- ElevenLabs: Use AI to make ads for each audience, like podcasters or app makersDescribed as the way to scale creative; no results given
- ElevenLabs: Treat each ad channel separately and grow its spend 10-20% a weekGoogle search is still the biggest channel; no spend or return numbers
- ElevenLabs: Translate ads into other languages with AI dubbing and prompted copyGuest says it gets fantastic results; no numbers
- ElevenLabs: Run holdout tests in each ad platform and discount reported sales by the resultsExample: 500 reported conversions were only 200 incremental