ElevenLabs · AI voice and audio tools
Use AI to make ads for each audience, like podcasters or app makers
Described as the way to scale creative; no results given
Unknownpaid-social
What they did
Instead of one general ad ('how to make images and videos with AI'), use AI to produce segment-specific versions (how podcasters, or people making apps, can create with image and video).
- Stage
- scale
In their words
Sub Club by RevenueCat · How ElevenLabs Turns Feature Launches Into a Growth Engine – Luke Harries“when I think about scaling creative in order to unlock, what you actually want to do is more segmentation.”
“like here's how podcasters or here's how people making apps can create with image and video.”
Related topics
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More from ElevenLabs
All 16 ElevenLabs tactics- Launch about once a month to earn press, then buy the brand searches it createsBelieved to lower CPA/CPI and compound across launches; never measured
- Build separate apps for separate uses, each with its own brandWorked twice so far, per the speaker
- Run the company as 10-12 small teams that each own design, build and growthSpeakers credit it for shipping speed; no numbers
- Write the launch Twitter thread first, then turn it into a video
- Hire a creator on staff to film short videos for launches
- Hire engineers who build side projects, judged by their public GitHub
More from this episode
- ElevenLabs: Turn every feature launch into a video, thread, landing page and fresh adsCalled the heartbeat of growth; no numbers given
- ElevenLabs: Feed your best and worst ad copy into a custom GPT that writes new adsNewly built; guest calls it really cool, no results yet
- ElevenLabs: Test ad formats with agencies, then hire motion designers to make variants in-houseMotion-design ads are the bulk of ads and work really well; no numbers
- ElevenLabs: Hire an in-house creator to make YouTube videos teaching the productChosen over AI avatars for quality; no results given
- ElevenLabs: Treat each ad channel separately and grow its spend 10-20% a weekGoogle search is still the biggest channel; no spend or return numbers
- ElevenLabs: Drop the translation agency; have an LLM translate app text on every code changeMuch cheaper and faster than the agency and paid tool it replaced
- ElevenLabs: Translate ads into other languages with AI dubbing and prompted copyGuest says it gets fantastic results; no numbers
- ElevenLabs: Run holdout tests in each ad platform and discount reported sales by the resultsExample: 500 reported conversions were only 200 incremental