ElevenLabs · AI voice and audio tools
Hire an in-house creator to make YouTube videos teaching the product
Chosen over AI avatars for quality; no results given
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What they did
An in-house creator (Alec) with a YouTube channel makes person-on-camera studio videos showing how to get the best out of ElevenLabs tools. AI avatars considered for the future, but kept human for quality.
- Stage
- scale
In their words
Sub Club by RevenueCat · How ElevenLabs Turns Feature Launches Into a Growth Engine – Luke Harries“we also have a in-house creator called Alec who has a YouTube channel who just shows how do you get the very best out of these tools?”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from ElevenLabs
All 16 ElevenLabs tactics- Launch about once a month to earn press, then buy the brand searches it createsBelieved to lower CPA/CPI and compound across launches; never measured
- Build separate apps for separate uses, each with its own brandWorked twice so far, per the speaker
- Run the company as 10-12 small teams that each own design, build and growthSpeakers credit it for shipping speed; no numbers
- Write the launch Twitter thread first, then turn it into a video
- Hire a creator on staff to film short videos for launches
- Hire engineers who build side projects, judged by their public GitHub
More from this episode
- ElevenLabs: Turn every feature launch into a video, thread, landing page and fresh adsCalled the heartbeat of growth; no numbers given
- ElevenLabs: Feed your best and worst ad copy into a custom GPT that writes new adsNewly built; guest calls it really cool, no results yet
- ElevenLabs: Test ad formats with agencies, then hire motion designers to make variants in-houseMotion-design ads are the bulk of ads and work really well; no numbers
- ElevenLabs: Use AI to make ads for each audience, like podcasters or app makersDescribed as the way to scale creative; no results given
- ElevenLabs: Treat each ad channel separately and grow its spend 10-20% a weekGoogle search is still the biggest channel; no spend or return numbers
- ElevenLabs: Drop the translation agency; have an LLM translate app text on every code changeMuch cheaper and faster than the agency and paid tool it replaced
- ElevenLabs: Translate ads into other languages with AI dubbing and prompted copyGuest says it gets fantastic results; no numbers
- ElevenLabs: Run holdout tests in each ad platform and discount reported sales by the resultsExample: 500 reported conversions were only 200 incremental