Canva · design app
Make holiday ads, like Easter or St. Patrick's Day, that show the product
Shown as top creatives; no numbers
Workedpaid-social
What they did
Ads built around a holiday (one for St. Patrick's Day, one for Easter). The Easter ad: a small-business owner who is 'apparently the Easter marketing department' has Canva's AI make the whole Easter campaign. Guest says AI content-creation apps combine especially well with festival themes.
What happened
Presented among SocialPeta's top creatives.
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from Canva
All 4 Canva tactics- Spin out a separate app for one use case of the main productWon Apple awards but failed on acquisition and retention; folded back in
- Rewrite the paywall to say what users get out of it, not what engineers builtOne of the year's biggest growth wins, per a podcast the guest heard; no numbers
- Plan a launch 12 months out, with 3 months on messaging
More from this episode
- Offer a one-time purchase under $5 to people who skip the paywall1-2 one-time sales a day on one app; no data on later subscriptions
- Hily: End onboarding with a $3 one-time profile boost, not a subscription paywallSaid to lead payers into subscriptions later; no numbers shared
- Show people searching one keyword a store page with matching screenshotsAbout $200 extra within 2-3 days; app already ranked well for the keyword
- Grow with only App Store search and Apple Ads, no other channelsHost says it achieved 'a lot of success'; no numbers
- Advertise in one less crowded country like Brazil or Thailand, not the USHost says clients did well; no numbers
- SocialPeta: Start free, then add small creators, Product Hunt, and paid ads once funded
- Film ads split-screen, with a creator on the top or bottom halfUsed by ~80% of AI app ads in ad-tracking data; no performance numbers
- Mention making money or cash rewards in your adsGuest says these ads perform well in games and AI apps; no numbers
- Run Google search ads that open a web signup, not the App StoreMost AI chat apps doing web-to-app use Google; no performance numbers
- BetterMe: Send ad clicks to a web quiz that builds a plan, then to the appCalled the typical web-to-app example; no numbers
- Perplexity: Time your biggest ad push with good news, like a top-100 listGuest calls it smart; no results shared
- Perplexity: Target the US first, then big cheaper markets like India and BrazilUS, India and Brazil were its top ad regions; no results shared
- Perplexity: Open ads with 'I deleted ChatGPT, Claude and Gemini' to pitch one appAmong its top-ranked creatives; no numbers
- Vidia: Open ads with a strange first 3 seconds, then show the app in useAmong its top creatives; guest expects high CTR, no numbers