Perplexity · B2C · AI search app
Target the US first, then big cheaper markets like India and Brazil
US, India and Brazil were its top ad regions; no results shared
Unknownmarket-selectionpaid-social
What they did
Ad targeting by region: United States first, then India and Brazil, chosen for large populations, low CPI and young users who can be educated to pay.
- Stage
- Scale (scaled app)
“first of all, they target United States, and uh for the second and third place, it's India and Brazil”
Related topics
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