GTM Sauce

A mobile app · B2C · App Masters client

Show people searching one keyword a store page with matching screenshots

About $200 extra within 2-3 days; app already ranked well for the keyword

Workedasoapple-search-ads

What they did

The app already ranked well for a target keyword. Created an App Store custom product page for that keyword on the organic side, so people searching it see a different screenshot set (the screenshot for that feature moved to the front). Steve says custom product pages work for both organic (ASO) and Apple Search Ads.

What happened

Roughly $200 made within two or three days of launching the page.
Stage
live app
Effort
2-3 days live
59:45
“And then when we put a custom product page and targeted that keyword on the organic side, we're able to show a different screenshot for those searching for those keywords.”
Steve P. Young
“with one of our clients, you know, it was a few days in, but we already made like $200 just doing this particular strategy”
Steve P. Young

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