Vidia · B2C · AI photo-to-video app
Open ads with a strange first 3 seconds, then show the app in use
Among its top creatives; guest expects high CTR, no numbers
Workedpaid-social
What they did
Ad opens with something bizarre and unexpected to stop the swipe (first-three-seconds rule), then the second half demonstrates the app's usage scenario. Its other top creatives are AI-generated ('Only photos? That's boring...') and a money-making angle. ~80% of its creatives ran on iOS; top regions US, Philippines, UK.
What happened
App had one of the biggest download increases among productivity apps in 2025; creative selected as a top performer.
- Stage
- fast-growing app
“we reckon it's a very good case for the first three seconds role first three seconds rule”
“for the second part of the video, it demonstrate how the how the like application like usage scenario and a showcase”
“They use AI to generate creatives for AI apps.”
Related topics
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