Perplexity · B2C · AI search app
Open ads with 'I deleted ChatGPT, Claude and Gemini' to pitch one app
Among its top-ranked creatives; no numbers
Workedpaid-socialugc-creators
What they did
Creator on camera: 'I just deleted ChatGPT and Claude and Gemini and Grok... Four apps, four logins, four subscriptions, and still no clarity. Perplexity reads the entire internet in under a second to give you one answer and with verified sources.' Another top creative is a podcast-style clip debating whether splitting the bill on a first date is a red flag, resolved by 'let me ask Perplexity'.
What happened
Selected from SocialPeta's top-performing creatives for the app.
- Stage
- Scale (scaled app)
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Offer a one-time purchase under $5 to people who skip the paywall1-2 one-time sales a day on one app; no data on later subscriptions
- Hily: End onboarding with a $3 one-time profile boost, not a subscription paywallSaid to lead payers into subscriptions later; no numbers shared
- Show people searching one keyword a store page with matching screenshotsAbout $200 extra within 2-3 days; app already ranked well for the keyword
- Grow with only App Store search and Apple Ads, no other channelsHost says it achieved 'a lot of success'; no numbers
- Advertise in one less crowded country like Brazil or Thailand, not the USHost says clients did well; no numbers
- SocialPeta: Start free, then add small creators, Product Hunt, and paid ads once funded
- Film ads split-screen, with a creator on the top or bottom halfUsed by ~80% of AI app ads in ad-tracking data; no performance numbers
- Mention making money or cash rewards in your adsGuest says these ads perform well in games and AI apps; no numbers
- Run Google search ads that open a web signup, not the App StoreMost AI chat apps doing web-to-app use Google; no performance numbers
- BetterMe: Send ad clicks to a web quiz that builds a plan, then to the appCalled the typical web-to-app example; no numbers
- Perplexity: Time your biggest ad push with good news, like a top-100 listGuest calls it smart; no results shared
- Perplexity: Target the US first, then big cheaper markets like India and BrazilUS, India and Brazil were its top ad regions; no results shared
- Vidia: Open ads with a strange first 3 seconds, then show the app in useAmong its top creatives; guest expects high CTR, no numbers
- Canva: Make holiday ads, like Easter or St. Patrick's Day, that show the productShown as top creatives; no numbers