Practitioner pattern · Summer Liu (CMO of SocialPeta, the ad-intelligence platform promoted in the episode)
Mention making money or cash rewards in your ads
Guest says these ads perform well in games and AI apps; no numbers
Workedpaid-social
What they did
Frame the ad around earning money. Example from Vidia's top creatives: '16-year-old kids making $10,000 a month with AI ad spots and promo clips? ... Open the Vidia AI app, select the effects and photo you want, and tap Generate.'
What happened
Guest's cross-advertiser observation that such creatives all perform well.
“every creative, no matter gaming or like a AI app, as long as you mention like a money-making or cash rewards, uh it all goes very good.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Offer a one-time purchase under $5 to people who skip the paywall1-2 one-time sales a day on one app; no data on later subscriptions
- Hily: End onboarding with a $3 one-time profile boost, not a subscription paywallSaid to lead payers into subscriptions later; no numbers shared
- Show people searching one keyword a store page with matching screenshotsAbout $200 extra within 2-3 days; app already ranked well for the keyword
- Grow with only App Store search and Apple Ads, no other channelsHost says it achieved 'a lot of success'; no numbers
- Advertise in one less crowded country like Brazil or Thailand, not the USHost says clients did well; no numbers
- SocialPeta: Start free, then add small creators, Product Hunt, and paid ads once funded
- Film ads split-screen, with a creator on the top or bottom halfUsed by ~80% of AI app ads in ad-tracking data; no performance numbers
- Run Google search ads that open a web signup, not the App StoreMost AI chat apps doing web-to-app use Google; no performance numbers
- BetterMe: Send ad clicks to a web quiz that builds a plan, then to the appCalled the typical web-to-app example; no numbers
- Perplexity: Time your biggest ad push with good news, like a top-100 listGuest calls it smart; no results shared
- Perplexity: Target the US first, then big cheaper markets like India and BrazilUS, India and Brazil were its top ad regions; no results shared
- Perplexity: Open ads with 'I deleted ChatGPT, Claude and Gemini' to pitch one appAmong its top-ranked creatives; no numbers
- Vidia: Open ads with a strange first 3 seconds, then show the app in useAmong its top creatives; guest expects high CTR, no numbers
- Canva: Make holiday ads, like Easter or St. Patrick's Day, that show the productShown as top creatives; no numbers