A mobile app · B2C · app host is buying
Grow with only App Store search and Apple Ads, no other channels
Host says it achieved 'a lot of success'; no numbers
Workedasoapple-search-ads
What they did
App grew by running only ASO and Apple Search Ads, without Meta or other paid channels. Steve recommends the same for low-priced apps (e.g. a habit tracker), while avoiding very competitive keywords like 'habit tracker'.
What happened
Successful enough that the host is buying it.
“We're acquiring an app that's been able to achieve a lot of success just running ASO and ASA.”
Related topics
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