online design tool

How Canva grows

2 tactics and 2 figures from 1 interview.

About Canva

As described in the interviews, not independently verified.

Canva · online design tool

Won Apple awards but failed on acquisition and retention; folded back in

Canva spun out Canva Stories, a separate app focused on Instagram stories (2019-2020). Users wanted Canva itself and saw the spin-out as a subset.

Failedportfolio

Sub Club by RevenueCat · 2026-02-04

Canva · online design tool

Canva's video product launch had a 12-month run-up, three months of messaging work, a strong video and news articles lined up for one launch day.

Unknownpr-launch

Sub Club by RevenueCat · 2026-02-04

Metric	Value	Context	Said in
time to milestone	12 months	Run-up to the Canva video product launch, including three months on messaging	Sub Club by RevenueCat 2026-02-04
time to milestone	3 months	Time spent on messaging for the Canva video product launch	Sub Club by RevenueCat 2026-02-04