GTM Sauce

B2C · app for saving social videos

How Faves grows

1 tactic and 1 figures from 1 interview.

About Faves

What it is
Save TikTok and other videos from the share menu before they get deleted

As described in the interviews, not independently verified.

Faves's tactic

Faves · B2C · app for saving social videos

Put your app in the share menu, then show a step-by-step setup guide
Went close to #1 in the App Store

Faves lets users save TikTok videos before they get deleted: tap share, tap more, scroll to Faves. The multi-step tutorial to add it to the share menu only works if the user is sold on the value first (as with NGL, where they had seen friends get messages). Keep the tutorial simple and measure how many drop out at each step.

Workedonboardingproduct-activation
The Superwall Podcast · 2025-08-18

Faves by the numbers

MetricValueContextSaid in
rank1
estimate
App Store chart positionThe Superwall Podcast
2025-08-1824:41

Topics

Activation: getting users to first value1App onboarding1Instagram marketing for apps1TikTok marketing for apps1

Interviews