GTM Sauce

B2C · hunting apparel brand

How First Lite grows

1 tactic from 1 interview.

About First Lite

What it is
Outdoor apparel company that partners with onX Hunt
Funding

As described in the interviews, not independently verified.

First Lite's tactic

onX Hunt · B2C · hunting map app

Give top-tier subscribers discounts from gear brands, and cross-promote with them
Claimed: one partner deal can cover the $100 plan; partners help drive growth

To justify the $100 Elite price, round out the tier with brand partnerships: Elite members get a discount or extra value from outdoor partners. Because hunting is an expensive hobby, a single partner purchase can pay back the app's cost. Partners such as outdoor apparel company First Lite also cross-promote onX, and being shown next to a premier brand builds association.

Workedpartnershipspricing
Sub Club by RevenueCat · 2025-03-07

Topics

Partnerships and co-marketing1Pricing a subscription app1

Interviews