onX Hunt · B2C · hunting map app

Give top-tier subscribers discounts from gear brands, and cross-promote with them

Claimed: one partner deal can cover the $100 plan; partners help drive growth

Workedpartnershipspricing

What they did

To justify the $100 Elite price, round out the tier with brand partnerships: Elite members get a discount or extra value from outdoor partners. Because hunting is an expensive hobby, a single partner purchase can pay back the app's cost. Partners such as outdoor apparel company First Lite also cross-promote onX, and being shown next to a premier brand builds association.

What happened

Guest says partner deals can make up the value of the app in a single purchase and the cross-collaboration helps drive growth; no numbers.

Stage: Scale (mature app)

In their words

Sub Club by RevenueCat · How to Increase Monetization with Targeted Upsells — Brandon Gador, onX Maps

Play from 12:19

12:19

“as an elite member, you get a a discount or some sort of like”

Brandon Gador

13:03

“in the Hunt product, we we partnered with First Lite, and so First Lite is an outdoor apparel company and so there's a lot of kind of cross-promotion that happens between those two brands”

Brandon Gador

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