AllTrails · B2C · hiking trail app
When a free user taps a paid feature, open a paywall showing that feature
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What they did
When a free AllTrails user interacts with the 3D part of the map, the paywall that opens leads with a highlight video of the 3D feature, so the value prop matches what they just tried and the upgrade feels continuous.
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More from AllTrails
All 3 AllTrails tacticsMore from this episode
- onX Maps: Tell free users plainly they're on the free plan and show what they're missingFound many users didn't know they were on the free plan; no conversion numbers
- onX Maps: Test moving features between the free and paid plans to find what sells
- onX Hunt: Price tiers by how many states you cover: 1 state, 2 states, or everywhereGuest says users instantly get the difference between tiers; top tier is $100
- onX Hunt: Give top-tier subscribers discounts from gear brands, and cross-promote with themClaimed: one partner deal can cover the $100 plan; partners help drive growth
- onX Maps: Use a free trial for the niche hunting app; save freemium for big casual markets
- onX Maps: Show upgrade prompts inside the flow, to the right users after related actionsGuest says native in-flow prompts are where they've seen success; no numbers