onX Hunt · B2C · hunting map app

Price tiers by how many states you cover: 1 state, 2 states, or everywhere

Guest says users instantly get the difference between tiers; top tier is $100

Workedpricingpaywall

What they did

Hunt's tiers map to a real user problem, access across the country: Premium covers one state, a Premium two-state package covers two, and Elite ($100) covers all 50 states plus Canada and Mexico, each with different durations. Shown at onboarding/paywall so users can grasp the difference immediately, unlike tiers sliced as arbitrary feature baskets. Guest advises not adding a second tier until there is a clear user need, since extra tiers add business complexity.

What happened

Guest says it 'works really well' because users coming through onboarding can easily understand the value difference between tiers.

Stage: Scale (mature app)

In their words

Sub Club by RevenueCat · How to Increase Monetization with Targeted Upsells — Brandon Gador, onX Maps

Play from 10:25

10:25

“we have our premium product, which is one state, but we also have a premium two-state package, and then we have our our top tier, which is elite, which is access to all 50 states plus Canada and Mexico.”

Brandon Gador

“what really works well with the Hunt tiering package is that like it's baked in a a user problem around the access that you get across the country.”

Brandon Gador

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