onX Maps · B2C · outdoor GPS map apps
Test moving features between the free and paid plans to find what sells
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What they did
Rather than fixing the paid basket up front, experiment with feature access over time to find which feature or user outcome most drives upgrades. Guest cites Headspace's journey of changing free access as a model.
In their words
Sub Club by RevenueCat · How to Increase Monetization with Targeted Upsells — Brandon Gador, onX Maps“playing with the access that users have to some of these features and be willing to experiment with that, cuz I think you can have an idea or strategy upfront around this is the basket of things in our paid tier.”
Related topics
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More from this episode
- onX Maps: Tell free users plainly they're on the free plan and show what they're missingFound many users didn't know they were on the free plan; no conversion numbers
- onX Hunt: Price tiers by how many states you cover: 1 state, 2 states, or everywhereGuest says users instantly get the difference between tiers; top tier is $100
- onX Hunt: Give top-tier subscribers discounts from gear brands, and cross-promote with themClaimed: one partner deal can cover the $100 plan; partners help drive growth
- onX Maps: Use a free trial for the niche hunting app; save freemium for big casual markets
- onX Maps: Show upgrade prompts inside the flow, to the right users after related actionsGuest says native in-flow prompts are where they've seen success; no numbers
- AllTrails: When a free user taps a paid feature, open a paywall showing that feature