GTM Sauce

B2C · hiking trails app

How AllTrails grows

2 tactics from 2 interviews.

About AllTrails

What it is
Hiking app facing iOS 18's built-in hiking maps
Business model
Freemium subscription
Funding

As described in the interviews, not independently verified.

AllTrails's 2 tactics

AllTrails · B2C · hiking trail app

When a free user taps a paid feature, open a paywall showing that feature

When a free AllTrails user interacts with the 3D part of the map, the paywall that opens leads with a highlight video of the 3D feature, so the value prop matches what they just tried and the upgrade feels continuous.

Unknownpaywallupsell-expansion
Sub Club by RevenueCat · 2025-03-07

AllTrails · B2C · hiking trails app

Keep adding photos, reviews and social features to stay far ahead of Apple Maps
Guest says Apple may take a few % of free users but not payers

When Apple added hiking maps to iOS 18 Maps, the answer is to keep shipping depth the platform won't build: more photos, more reviews, and now social features, aiming to stay '10x better' than the broad, shallow OS feature.

Unknownfeature-developmentpositioning-niche
Sub Club by RevenueCat · 2024-10-02

Topics

Upsells and expansion revenue1Picking a niche and positioning an app1App paywall strategy1

Interviews