B2C · health testing membership

How Function Health grows

1 tactic from 1 interview.

Function Health's tactic

Function Health · B2C · health testing membership

Get the best-known expert in your field to be the face of the company

Given as an example of the approach working; no numbers

Function Health, building in functional medicine, recruited Mark Hyman (described as the godfather of functional medicine) to be the face of the company rather than running many small influencer deals.

Unknowninfluencerpartnerships

The Superwall Podcast · 2026-04-03

Topics

Partnerships and co-marketing1 Influencer marketing for apps1

Interviews

Koby Conrad - I speedran an ai app from 0 to $1m/yr in 10 months · The Superwall Podcast · 2026-04-03