Function Health · B2C · health testing membership
Get the best-known expert in your field to be the face of the company
Given as an example of the approach working; no numbers
Unknowninfluencerpartnerships
What they did
Function Health, building in functional medicine, recruited Mark Hyman (described as the godfather of functional medicine) to be the face of the company rather than running many small influencer deals.
In their words
The Superwall Podcast · Koby Conrad - I speedran an ai app from 0 to $1m/yr in 10 months“They went to the guy who literally invented the industry, is like go to Mark Hyman, who's like the godfather of like functional medicine, and they got him to like be the face of Function Health.”
Related topics
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