Sunflower · B2C · addiction recovery app
Add a yearly plan and pre-select it on the paywall
Adding annual brought some annual revenue; defaulting to it brought 'a lot more'
Workedpaywallpricing
What they did
Moved from a monthly-only paywall to adding an annual plan, then made the annual plan (paid upfront, no trial) the default selection, since paying annually right away is the best action for a consumer app. Also offers weekly, monthly and annual so users self-select.
What happened
Each step increased annual revenue; no numbers given.
In their words
The Superwall Podcast · Koby Conrad - I speedran an ai app from 0 to $1m/yr in 10 months“So we went from having a subscription for monthly to we added in the annual and like, "Oh, cool, there's some annual revenue." Then we made the annual the default select and was like, "Oh, wow, there's a lot more annual revenue."”
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