GTM Sauce

B2C · ad-funded media publisher

How Immediate Media grows

1 tactic from 1 interview.

About Immediate Media

What it is
Content company with an ad-driven model and many MAUs that bought Nutracheck to add a subscription offering
Business model
Advertising-supported content

As described in the interviews, not independently verified.

Immediate Media's tactic

Nutracheck · B2C · calorie counting app

Sell the subscription app to a big ad-funded publisher that needs subscriptions
Guest calls it a home run deal that answered the buyer's CAC questions

GP Bullhound sold Nutracheck to Immediate Media, a content company with an ad-driven model and many MAUs that wanted a subscription product. Pitch: the buyer's audience solves the app's customer acquisition cost, and the app gives the publisher a subscription offering.

Workedexit-ma
Sub Club by RevenueCat · 2024-10-02

Topics

Buying and selling apps1

Interviews