online video courses

How Lynda.com grows

1 tactic from 1 interview.

About Lynda.com

Business model: subscription
Outcome: Acquired by LinkedIn

As described in the interviews, not independently verified.

Lynda.com's tactic

Lynda.com · online video courses

Sell the same consumer courses to companies using the buyer's sales team

Lynda.com sold courses to individuals. After LinkedIn bought it, LinkedIn's sales force, already selling recruiting services to businesses, sold the same courses to companies to help employees get better. Same product and use case, different sales force.

Unknownsales-orgupsell-expansion

Sub Club by RevenueCat · 2023-09-20

Topics

Outbound sales and cold outreach1 Upsells and expansion revenue1

Interviews

Building the Berkshire Hathaway of Consumer Subscriptions — Eric Crowley, GP Bullhound · Sub Club by RevenueCat · 2023-09-20